Interview Tips from Marilynn T. Mobley

Marilynn T. Mobley, a noted authority on public relations and media interviews, believes you can guide reporters rather than just follow along when they interview you. Three techniques that Mobley recommends are repetition, flagging, and bridging.

Repetition: “If it’s really a key message, don’t be shy about saying it several times,” Mobley advises. “Repetition equals retention.”

Flagging: “Flag” your key messages to keep the reporter focused on what you want to emphasize. Here are some phrases that you can use:

The most important thing to remember is…” “I’ve talked about a lot of things, but it boils down to three things….” (We particularly like this phrase because it performs two tasks, it flags and it pre-numbers, which gives you a chance to make all three points.)

Bridging: A “bridge” is a rhetorical technique that enables you to move from the question you are asked to a point that you want to make. Here are some useful bridge phrases: “Let me give some background information about…” “Let me just add…” “That’s not my area of expertise, but what I can tell you is…” “Actually…

What makes these concepts so useful is that they need not be restricted to media interviews. All of them work in conversations, in presentations, and in political arguments and discussions.”

Excerpt from The Scoop on Media Interviews by Marilynn T. Mobley. Mobley is senior vice president and strategic counsel for Edelman, the world’s largest independent public relations firm.


“One of the very best videos ever made. It’s a classic like ‘Gone With The Wind.’ I show it in many of my seminars. Everyone loves it.”
–Brad McRae, “The Seven Strategies of Master Presenters”

Abraham Lincoln pic, effective communication, communication skills.Improve your communication skills by studying Abraham Lincoln’s speeches and letters
Discover the most powerful tool of executive leadership
Develop your interpersonal skills
Learn how to give powerful presentations, write great letters

For a limited time, get a promotional bonus with your order.

“Click Here and Learn More About “Lincoln on Communication”

$97.00 (Many videos of this quality sell for as much as $1000.)

–Gene Griessman is an internationally known keynote speaker, actor, and communication strategist. His book “The Words Lincoln Lived By” is in its 25th printing and “Time Tactics of Very Successful People” is in its 43rd. His training video “Lincoln on Communication” is owned by thousands of corporations, libraries, and government organizations. He has spoken at conventions all over the world. To learn more about his presentations, call 404-435-2225.

Get Free Email Updates!

Sign up now and receive an email once I publish new content.

I will never give away, trade or sell your email address. You can unsubscribe at any time.

This entry was posted in Arguments/How To Argue, Media Interviews/How To Do Them and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

Unable to load the Are You a Human PlayThru™. Please contact the site owner to report the problem.