- “Closing” a Sale: What’s In A Word By Gene Griessman
A salesman recently told me that he doesn’t like the expression “closing” a sale. Said it sounds like manipulation. Said a close is something you do to someone. Said he does consultative selling.
Said he doesn’t close a sale. He begins a relationship.
I did direct selling in order to earn money for college. My sales manager used the word “close” without hesitation to describe what he expected me to do. He even had a close that had been written by a superstar that I could memorize, which I did.
Using that “close” I made quite a bit of money selling a product (high-end cookware) that customers loved.
So, is this just much ado about semantics? Let’s see.
My salesman friend is right about one thing. A close is something you do to the other person. You guide that person to a decision. You persuade that person to act. You bring the selling part of the transaction to an end. What you’re seeking is closure.
So I don’t have a problem with the word. But I completely agree that a “close” can also be the start of something…a pleasant and mutually beneficial relationship.
The Words Lincoln Lived By is a stirring, inspirational treasury of quotations from our greatest and most admired president. Composed of Lincoln’s profound observations—one for every week of the year, each followed by a short commentary that provides historical context—the book offers rich material for interpretation, reflection, and spiritual guidance. In these pages, Lincoln, famed as an orator, shares his wisdom on courage and determination, compassion and compromise, tolerance and tact—the essential traits that define character. The timeless impact of his words is as powerful as the achievements that have helped to make him an American hero.
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